I-Giei, eyasungulwa ngo-2011, yinkampani efanelekile yokuhlinzeka ngemiklamo, yezokukhiqiza, ezenzakalelayo kanye nesixazululo sabenzi bezimonyo emhlabeni jikelele. Kusuka ku-lipstick kuya kuma-powders, ama-mascaras kuya ku-lip-glosses, okhilimu kuya kuma-eyeliners kanye nezipikili zezipikili, i-gieni inikeza izixazululo eziguqukayo zezinqubo zokubumba, ukulungiswa kwezinto ezibonakalayo, ukufudumeza, ukugcwalisa, ukupakisha, ukupakisha nokulebula.